Let’s fuse brand strategy with timeless brand identity
I am a strategic designer that helps businesses grow into future proof brands by incorporating strategic thinking into the design process.
In an increasingly competitive world, whether it is online or offline, people are constantly bombarded with all types of brands. So what can we do to make sure your company stands out in the marketplace? With a dilligent process of combining brand strategy, design and messaging we can provide a strong foundation for your brand to build uppon. After which consistency will reinforce the way how you want your customers to perceive your brand.
Before we start creating the foundation we want to get to know everything we can about your clients and your company. In this phase we work together to focus on the wants and needs of your customers. The reason why you are in the business. What your values and beliefs are. How you want your brand to be perceived.
Boiling down everything we have learned in the first phase we create a brand strategy. This is the first pillar in a strong foundation of your brand. Getting to the core of your company provides great clarity and helps you and your team align with your brand, helping them having deeper and stronger connections with your customers.
The brand strategy that is created in the second phase will give us the right direction creating a suitable brand identity. The brand identity and brand strategy are interwoven parts that will make up how your brand is perceived by your customers. Providing clarity in an evergrowing world of brands.
Customers will not magically come to you. Mapping out all the ways your brand will interact with customers will provide your company with great clarity in communication. What are all the touchpoints? How will they experience your brand through those touchpoints? How can we improve these experiences and strengthen how your brand is perceived?
With everything we have learned and created up until now, we created a strong foundation and vision of the future of your brand. Therefore we now know what we need to build turning leads into clients and clients into brand advocates. We design everything to wow your customers' experience with your brand.