Brand identity for XTRA architecture collective setting new standards in high-rise buildings
In the future lots of people around the world flock to the city centre. To make this possible we need to set new standards for living in high-rise buildings. XTRA architecture collective is setting new standards to prevent people in all social classes to be seperated in the big cities. While maintaining sustainable building techniques.
Brand mission statement
XTRA architecture collective is a firm dedicated to designing and building innovative high-rise buildings that prioritize the common good. Our mission is to create sustainable, livable spaces that maximize the number of people we can house, while also maintaining a focus on quality of life. We believe that everyone in the city deserves access to safe and comfortable housing, and we strive to make this a reality through our cutting-edge designs and commitment to social responsibility. Whether we are working on a project in the city center or on the outskirts of town, we are always setting a new standard for what is possible when we work together towards a shared vision of a better world.
Neutrality was really important in this brand identity. The brand is here for all people and will not be overly shadowed by targeting specific people. Letting the architecture and messages shine and not overcompensate with everything unnecessary.
The inspiration for the brand identity comes from all the strong lines you will find in high-rise architecture. Almost all cities are build into some kind of grid because of the straight roads. Therefore to maximize the space used by all buildings they will naturally make the buildings angular or rectangular. These shapes can be find throughout all designs.
