of Club Forma
Club Forma is a firm that specilizes in building parties all around the world. To gain some graphic coherence for all the parties I designed a brand identity that varies from party to party but is build within a dedicated grid system. This will make it easily recogizable but makes each party unique.
- Brand Strategy
- Brand Identity
- Club Forma
- Case study
Brand mission statement
At Club Forma we believe in bringing people together through the power of music and celebration, and use prime locations around the world to host unforgettable events. From sun-drenched beaches to rooftop clubs, we push the boundaries of what is possible to create an atmosphere of pure joy and excitement. Our mission is to be the go-to destination for those seeking the ultimate party experience, where the music never stops and the good times never end. We strive to be the leader in the industry, constantly raising the bar and delivering the most unforgettable parties on our planet.
This is the Paris edition. The brand identity follows a strict but loose grid system which makes it recognizable but totally styled for this party. Some of the shapes and colours are particularly chosen for this edition and will be repeated throughout. Ofcourse the most important part of every party is the line-up which has the prime spot on every poster and billboard.