Evergrowing
Brand Identity
of Club Forma

Club Forma is a firm that specilizes in building parties all around the world. To gain some graphic coherence for all the parties I designed a brand identity that varies from party to party but is build within a dedicated grid system. This will make it easily recogizable but makes each party unique.

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  • Brand Strategy
  • Brand Identity
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  • Club Forma
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Logo design of Club Forma

Brand mission statement

At Club Forma we believe in bringing people together through the power of music and celebration, and use prime locations around the world to host unforgettable events. From sun-drenched beaches to rooftop clubs, we push the boundaries of what is possible to create an atmosphere of pure joy and excitement. Our mission is to be the go-to destination for those seeking the ultimate party experience, where the music never stops and the good times never end. We strive to be the leader in the industry, constantly raising the bar and delivering the most unforgettable parties on our planet.

Colors used in the brand identity of Club Forma
Typeface used in the brand identity of Club Forma
Three posters overview of the brand identity of Club Forma

This is the Paris edition. The brand identity follows a strict but loose grid system which makes it recognizable but totally styled for this party. Some of the shapes and colours are particularly chosen for this edition and will be repeated throughout. Ofcourse the most important part of every party is the line-up which has the prime spot on every poster and billboard.

Poster mockup abri Club Forma
Lots of posters stuck on wall - mockup
All instagram ads for Club Forma paris edition
Part of brand identity highlight Club Forma paris edition
Backstage-pass Club Forma
Wall in brand identity of Club Forma
Flags in perspective in the brand identity of Club Forma
Part 2 of brand identity highlight Club Forma paris edition
Billboard in the subway with train in the brand idenity of club forma
Next up - Amsterdam edition
Colors used in the brand identity of Club Forma
Typeface used in the brand identity of Club Forma
Three posters overview of the brand identity of Club Forma
Poster mockup abri Club Forma
Lots of posters stuck on wall - mockup
All instagram ads for Club Forma paris edition
Backstage-pass Club Forma
Part of brand identity highlight Club Forma paris edition
Wall in brand identity of Club Forma
Flags in perspective in the brand identity of Club Forma
Part 2 of brand identity highlight Club Forma paris edition
Billboard in the subway with train in the brand idenity of club forma

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